Downtown Waukesha gives a grand welcome to four new businesses

March 18, 2010

The Waukesha Business Improvement District has organized a Round Robin Ribbon Cutting Ceremony on Saturday, March 20, 2010 from 2:00-4:00 p.m. Waukesha Mayor Larry Nelson will welcome each of the four new businesses to historic downtown Waukesha with a ribbon cutting. Main St. Ballroom, 734 Clinton St., will kick off the round robin with the grand opening of their new location at 2:00 p.m.


“We are looking forward to hosting our fourth Round Robin Ribbon Cutting this Saturday,” said Karen Richards, executive director of the Waukesha Business Improvement District. “Whether they have expanded, moved to a new location, or opened a second location, each business is offering something new to our already vibrant downtown.”


Ribbon cutting ceremonies will be held every thirty minutes at each of the following locations. Special offers, raffles, free samples, and refreshments will be offered.


• 2:00 p.m., Main Street Ballroom, 734 Clinton St., 262-227-0669

Specializing in ballroom dance classes for any age and skill level


• 2:30 p.m., M2, 374 W. Main St., 262-542-0420

A vibrant, non-smoking atmosphere featuring live music and the

same great Magellan’s menu


• 3:00 p.m., Serendipity Scrapbooks, 259 W. Main St., 262-970-9010

Featuring a wide variety of materials for all your scrapbooking needs


• 3:30 p.m., Enve Salon, 309 W. Main St., 1-262-534-9700

Offering salon services featuring eco-friendly Aveda products


During the Round Robin, Main Street Ballroom will be featuring dance demonstrations, teaching basic ballroom dance steps, and offering a discounted rate of one private dance lesson, and two parties for $50. “Each private lesson is tailor made to fit the needs of the student and the styles they are interested in learning,” said Tony Bree, owner of Main Street Ballroom. “We offer a laid back, friendly atmosphere. One of our main goals is to have fun and dance.” Bree has been dancing professionally for over 12 years, competing throughout the country. “My dream has always been to open my own studio. I love working with students and building their confidence,” Bree said. “Downtown Waukesha generates a lot of people downtown, and offers a sense of community. It was the perfect location to open my studio.”


Enjoy complimentary pizza and wine samples at M2 from 11am-5pm on Sat. M2 is an expansion of Magellan’s in downtown Waukesha. They offer a modern, non-smoking atmosphere featuring live music and the same great menu as Magellan’s. “I saw a need for additional space at Magellan’s,” said Dan Italiano, owner of Magellan’s and M2. “I wanted to open an additional location that accommodated those looking for a smoke-free atmosphere.” M2 also offers free WI-FI and encourages businesses to take advantage of their ample space. Italiano believes that downtown Waukesha is the perfect location for his businesses. “Downtown Waukesha is vibrant, budding location with a continually growing market. It was a perfect opportunity.”


In addition to the opening of their new location, Serendipity Scrapbooks will celebrate their three year anniversary with prize drawings every 30 minutes, checkout bonuses, and a chance to win a Silhouette die cutting machine valued at $300. Serendipity Scrapbooks offers a large variety of products for scrapbooking, card-making, and paper crafting. “Our store is filled with the newest, hottest products and collections on the market, as well as the ‘tried-and-true’ basics,” said owners Kelly Haldeman and Lori McCarthy. “We also carry items for some of those hard to find occasions and themes including a great selection of custom local high school products.” Customer service is also a priority for Serendipity. “Our number one priority has always been customer service. To achieve this we offer competitive prices, samples throughout the store, and a friendly and knowledgeable staff to help with customer’s questions

and needs,” Haldeman and McCarthy said. When talking about their new location in downtown Waukesha Haldeman and McCarthy said, “With the number of events that take place throughout the year, the nostalgic atmosphere, and the camaraderie between businesses, we are happy to be downtown; we feel right at home.”


Enve Salon will be offering free product samples throughout the day, as well as 10% off all Aveda products, a coupon for $20 off a color treatment, discounts on express pedicures/manicures, and a raffle drawing for a gift basket valued at $200. Enve Salon features Aveda products, which are organic, allergen free, and eco-friendly. Customer service is essential for this salon. “We go above and beyond the call of duty for each of our clients, including head/hand massages, and hot towels,” said Owner, Darlene Benson. “Each of our staff is trained in cutting, coloring, waxing, manicures, and pedicures to help achieve all their clients’ needs.” In addition to providing exceptional service to their clients, Enve salon provides exceptional service to our environment as well. “All hair that is cut in our salon is donated to Matter of Trust, a not-for-profit organization that creates hair mats to help collect and contain petroleum spills,” Benson said.


Rich in history and packed with contemporary flavor, Historic Downtown Waukesha & Riverwalk is easy to find with two way streets and ample parking that make it a friendly option. Just two turns from either I-94 or I-43. From I-94 exit at Hwy F south to Barstow, turn left to enter the Downtown Business District. From I-43, exit at Hwy 164 north; continue north to Wisconsin Avenue, turn left and the Downtown Business District is on the left. A variety of parking options are available including on-street parking, public parking lots and two parking structures.


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