With Greenfield's acquisition of a Milwaukee County park-and-ride lot perhaps only months away, city officials would like to find out what the market thinks the land could become.
The Greenfield Community Development Authority wants a marketing study that will indicate the most likely use of that land and the whole area around it, based on current and future market conditions.
The area in question is basically where Interstate 43 and Loomis Road meet. It lies east of Loomis, north of I-43 and south of Cold Spring Road.
The CDA on Monday discussed hiring a firm to explore development possibilities, but instead called on the city staff to gather proposals from other firms also, so that the CDA has a choice.
The study area is about the same land that was eyed for the failed Greenfield Corners redevelopment. That was dropped after many thought the city planned to use eminent domain to assemble properties for the project. That was never their intention, officials said, but the project was nonetheless dropped after the uproar in 2010.
"The effort here is not intended in any stretch of the imagination to revisit that topic," said Chuck Erickson, economic development and planning director.
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