Appliance World stores won't reopen

Feb. 2, 2012

Appliance World confirmed today that it is permanently closing its three area locations in Brookfield, Greenfield and Germantown.

One of the area's most recognizable retail stores, the appliance retailer locked its doors Sunday and told its employees the company's future and ownership was in doubt, though it had left open the possibility the stores could reopen under new management and ownership.

But in a statement issued through My In-House Agency today to media outlets, owner Ed Aumann set aside any hope.

"The economic conditions of the past several years have been too much to overcome," Aumann said in the news release. "I would like to thank all of our customers and employees for their support and patronage over the past half century."

Aumann said Appliance World, in business in Southeastern Wisconsin for more than 56 years, closed at behest of its secured lender, GE Capital Solutions. Assets have been surrendered to the bank.

However, consumer appliances which have been identified to prepaid customer deposits were specifically excluded from the bank's voluntary surrender agreement. Customers anticipating delivery can make arrangements to pick up or accept delivery of their appliances by sending an email to

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